Michael O'Grady, founder of Sales Psychology LLC and Author of "Selling at the Kitchen Table: A Contractor's Guide to Closing the Deal" tells you the stories of five of his most ridiculous customer encounters in his 25-year sales career. You just might even relate to a few of these customers. Mike doesn't make a mockery of these customers. Instead, he gives specific techniques on how to take the most insane customer experiences and turn them into a opportunities - opportunities to learn more about your customers, understand what motivates their behavior and techniques to become the solution to their challenges. No where else will you find these very specific sales psychology approaches to difficult customer encounters. The right communication techniques, a little bit of understanding, and lot of logic and empathy will give you the power to pull your customers through their temporary insanity and help them make the best buying decision for them.